Facebook has been at it for awhile. LinkedIn is doing it, so is Pinterest, and now Twitter is getting in on the act.
It’s clear that these companies have figured out what we here at EzyMsg have known for years. Email is one of the best methods for keeping in touch with people on a regular basis.
Social media is a Great tool, but it is getting challenging!
Social media has been great for business, especially small businesses. But let’s face it, social media now has challenges that didn’t exist a few years ago.
- Getting Crowded out – Twitter used to be personal. You followed someone, that person followed you back, and you had conversations. Now Twitter is a real-time news source for the entire world, with over 400 million Tweets a day! It’s become harder for small businesses to stand out.
- Fewer “views” – Our small business customers love Facebook. But, Facebook controls who sees your posts and when. Just because someone “Likes” your Facebook Page doesn’t mean you’ll show up in their news feed. For many small companies, only 10-16% of their fan base sees their content at any given time. Fewer views mean less engagement.
- Constant changes – Embedded posts. New Facebook Page rules. Vine. Twitter cards. Google Hangouts. With all the changes these individual platforms make on an almost daily basis, it’s easy to throw up your hands and give up.
Out of sight is out of mind and as great as your business is, If you don’t regularly connect with people through email, they will forget about you. It’s why Pinterest, Twitter, etc. are sending you emails. They want you to come back to their sites!
Take a tip from us at EzyMsg and use email to stay connected
If you’re planning something fun on your social sites, make sure to tell your email contacts. Invite them to become a fan or follow you at the same time.
Be sure to also make it easy for people to subscribe to your email list. Here are some tips:
- Give them a reason to subscribe – If you have a retail shop, ask your customers for their email address in exchange for a discount or other promotion. Offer something your customers will find valuable.
- Combine email with social – No matter which social platform you use, include a URL to your email subscription form. Regularly ask people to subscribe to your newsletter. Just remember, not everyone will see every single post, so it’s ok to repeat offers.