Keep in mind the purpose of your emails. It could be introducing your new products, visiting your website or subscribing to your newsletter, That’s your call-to-action. Whatever your purpose is, remember to have clear and obvious call-to-actions as part of your email content.
Here's a couple of quick tips to help maximize the power of your call-to-action:
- The call-to-action has to be visible, obviously. You could highlight your call-to-action by adjusting the fonts, its size and color. You could also use capitalization's, italics and underlines to create call-to-actions that grab attention.
- You may want to incorporate buttons and images. Buttons are difficult to miss even at a quick glance. You should exercise caution, however; you don't want to litter your email with buttons.
- Be more Descriptive, try not to use a basic "click here" button. Use words that make it clear what clicking the button will do, buttons like "Read more on the blog" or "Order yours now", will usually work better.
Start evaluating your calls-to-action today. Test different designs, link placements, wording, and text/image orchestration to keep your email campaigns performing as they should.