There are a few things you can do to make your emails mobile friendly.
- Keep subject lines short, on mobile devices, long subject lines can get cut off. Try use 40 characters or less.
- Consider things like design, layout and font size, you want to make sure that mobile users can see your emails as well as computer users. Keep your Email width less than 600 pixels, and don't use font sizes under 13px.
- Make links and buttons easier to click on, make sure buttons and links in your emails are large enough for people to press with their fingers. Avoid grouping links together, nothing worse than clicking the wrong link. Remember that mobile users aren’t using a mouse.
- Avoid Flash, keeping your emails in HTML format will ensure that mobile users can access all of the content.
Mobile open rates continue to grow and your recipients are constantly checking emails on the go. Emails not optimized for mobile devices give your recipients a bad experience with your brand which can lead to unsubscribers and not opened emails.