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![]() Email marketing is one of the most powerful and effective forms of marketing used today and it is going nowhere. It is quick to deploy, offers immediate highly measurable results, enables advanced segmentation and personalisation and delivers a high return on investment. A good email marketing program helps tie together your hotel’s entire buying cycle, from marketing and sales to customer service, connecting the guest with your hotel at all levels. You can easily process reservation transactions and handle customer service inquiries and feedback via email. Through the cycle, you can gather valuable information about your guests that can help you target sales strategies, refine your email database, identify market trends and uncover opportunities for new products and services. A bad email marketing program is a one way communication piece where you are just stuffing “one size fits all” offers and deals into receivers inboxes. Your list will fatigue quickly and your emails become less relevant. It also means your churn rate is high as you need to constantly chase large numbers of new contacts to replace the ones that have become non-responsive on your database. Our Top Tips for Email Success:
To achieve the maximum results from your email marketing program requires experience, expertise and advanced technology as well as some time to get it right. Amazing results are there for companies that spend the time. Did you know that Gmail desktop clips HTML emails that have a message size larger than 102kb? It hides the full content behind a View entire message link (below). While this in itself of course isn't good news, it gets worse because it can also hurt your email reputation. Why are emails being clipped in Gmail bad for you and what you can do to fix this issue? Possible Spam Complaints Unsubscribe links usually sit at the bottom of your email so if your email has been clipped subscribers can't see this. So what are they likely to do? Just click on the mark this as SPAM button. Ouch! This situation could also damage your email reputation and deliverability. Two step reading ... ughhh!For people to be able to read your entire email they have to click the View entire message link to open up a new window to see the entire email. How many busy people do you think will do this? It's more likely they will just hit the delete button. How to fix the issue. Minimise HTMLGmail clips emails that are 102 KB or larger. This only includes the underlying HTML file, not images that are loaded from an external location. So to prevent Gmail from cutting off part of your email, all you need to do is make your HTML document as light as possible.
Online toolsMinimising HTML documents by hand is very time consuming to say the least. Fortunately, there are many online tools available that can do this for you automatically. Some examples: Text Fixer HTML minifier HTML compressor Mini Web Tool Emails larger than 102kbIf for whatever reason you're not able to minimise your HTML file below 102kb, then at least take the following steps:
Have you ever wondered, why is my final send total different to that of my overall list total? Answer: EzyMsg excludes any unsubscribed, bounced, and duplicate contacts from your final send. EzyMsg reads these as DEAD CONTACTS, with our recommendation being to remove those contacts. Find below steps to ensure that your databases are clean of dead contacts: How to Remove Unsubscribers
How to Remove Bounces
How to Remove Duplicates
Got two or more columns of content in your responsive email design, but find them stacking in the wrong order when viewed on mobile devices? This simple coding technique will put them in their place. When coding emails, there are likely times when you wish you had a little more control. For example, when creating layouts with the intent of stacking multiple columns (or technically, table cells) for easy reading on mobile displays, the natural order when using % column widths is left on top of right. But, how about if you wanted an image in a right-hand side column to stack on top of some text in a left-hand column? The answer is something quite unlikely - the dir attribute. Quite simply, dir allows you to change the ordering of any HTML elements, although its original purpose is to adjust content for right-to-left text (as you likely know, the browser default in places that use Romanized text is left-to-right). It's also supported in every email client that we know of. By applying dir="rtl" to a table (thus changing the order in which nested cells stack) and dir="ltr" to the cells within (to ensure the text reads left-to-right instead of, well, backwards), you can reverse the browser/email client defaults and reliably stack content when it's viewed on small viewports. Here's the simplified code: /* Media query for mobile*/ @media only screen and (max-width: 480px) { .full { display:block; width:100%; } } ... /* HTML */ <table dir="rtl" width="100%"> <tr> <td width="50%" dir="ltr" > <p>Right-hand side content: Stacks on top on mobile</p> </td> <td width="50%" dir="ltr" > <p>Left-hand side content: Stacks underneath on mobile</p> </td> </tr> </table>
An autoresponder is an email or SMS that is triggered in response to a customer’s action, such as a ‘welcome email’ in response to a newsletter sign up. Autoresponders are often under used especially considering they can receive a higher response rate than regular emails. WHY USE AUTORESPONDERS?
We've also created popular pre-built autoresponders which are now available in your account. They're super easy to customise and you can find them under the new automation tab. If you already use autoresponders and advanced campaigns don't worry they'll all still work. But they've moved to a new home you can find them both now under the automation tab.
The Gmail development team over at Google has been really busy lately. Over the past year and a half, they have made numerous changes to Gmail—including quick actions, image caching, the auto-unsubscribe, and more. Earlier this week, they released yet another change (and perhaps the biggest one yet). They launched an entirely new email app, Inbox by Gmail. While built by the Gmail team, Inbox is not meant as a replacement for Gmail. The team over at Google assured that “Gmail’s still there for you, but Inbox is something new.” Inbox is currently only available for @gmail.com addresses—it is not yet available for business app email addresses. At the moment, it’s only accessible via the Chrome browser, and iOS and Android apps.
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To make matters a little more confusing; at this point I'd like to make a special mention of the unique display dimensions of the iPhone 6 Plus. Internally, the iPhone 6 Plus native resolution is 1242px by 2208px. However this is actually downsampled into a 1080px display as its physical representation. The above media query breakpoint of 414px is calculated by it's native resolution of 1242px/3 device pixel ratio. |
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