As we are starting to get into the the spirit of giving with Christmas fast approaching, we thought we would share a few points that we think might help you with your holiday email campaigns.

Tip 1: Make it easy to forward. Whether it's to pass on an invitation or drop a subtle gift hint, make sure your subscribers have an easy option to move your information along.

Tip 2: Make sure your holiday related information as at the top. Have you heard about the phrase "above the fold". This is your email gold mine.  Turn the top of your email into a crowd puller.  Don't waste this valuable real estate on an image that might not even be displayed.

Tip 3: Get personal. People can have pretty full inboxes in general. When the holiday season hits, they get even fuller. So take a moment and find ways to get a little more intimate with your readers. They may be a little more receptive to click on emails tailored for them.

Tip 4: Balance the images. People seem to receive more emails with one large image in the holidays than any other months. While we understand big display images are tempting, be careful. Find a nice balance of images and text, and be sure to make the most of your alt tags.

Tip 5: Give some thanks. Let your readers know that they  are important to your company. Whether it be a small discount, some free information or even a separate campaign, don't miss the opportunity to let your subscribers know what they have done to help you out over the past year.

So we hope the holiday season is a succesful one for you.  Hope you can latch onto a few ideas that will take your communication efforts to a new level.  As a wise man once said - HO, HO, HO.