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Tuesday, 03 March 2009
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Keep email width under 650 pixels
You need to design for the preview pane and it doesn't get much wider than that.
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Design above the fold
Make sure your key elements are at the top (logo, call-to-action, navigation, primary subject matter, etc.) and by top we mean, the first 300 pixels.
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Keep it short
Don't overload your email with content. Use it as a tool to drive recipients to your website or landing page. Most people prefer to read large amounts of text in a web browser as opposed to their inbox. Give them a taste and a "Read more here..." link.
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Keep it simple
Don't try and design a complex html masterpiece and expect everyone to see it the same way you do. The more difficult your email is to code, the more difficult it will be to see across the many email clients.
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Test it before sending to "ALL"
Need we say more???
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