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Monday, 09 March 2009
- Don't use images for important content such as headlines, links, or call-to-action
If you do, make sure there is a link to view the html version online. Chances are images may be turned off making the key elements of your email useless.
- Use alt text for your images
Include alt tags with your images and make it say something compelling about the subject matter like "see this motorcycle in action".
- Use image widths & heights
This way you design is not thrown off too bad if blank placeholders are used in place of your images.
- Optimize your images
Make sure your image file sizes are as small as you can get without losing their visual integrity. Large images should be cut up into smaller, more downloadable sizes. No one wants to wait 10 seconds to see your 1000kb jpeg.
- Background Images
Avoid using them. Many email clients do not display them anyway. If you do use them make sure you can read your email without them being displayed. Make sure the table they are being displayed in has a background color added as well.
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