Cutting through the clutter of email is a challenging task, and one that can only be achieved by sending high quality, relevant, and valuable emails to your distribution list. In short, you have to make your contacts want to respond to your current email, and want to receive your next one.  Here are some steps to ensure your emails are as effective as possible:

Make it Look Good

Step 1
The design of your email template has a significant impact on the way in which your campaign is perceived, and the rate at which your audience will click through to your website. Some key factors to consider in your template design:

1. Use high quality images and graphics
2. Create a strong brand image with your email templates and stick to it
3. Don’t overload it with too much content or too many graphics
4. Remember that only a small part of the email is viewable in the Preview Pane of many people’s email browser - use this space for branding and to get your main message across
   

While our system is designed to make and create your email template quick and easy to do it yourself, you should consider having a professional designer create your initial design for you. Quality graphic design is a specialised skill, and the perception created by professionally designed templates is worth the small investment.