Email Marketing Australia - Targeted, Direct Email Marketing Software & Solutions

EzyMsg Campaigns

"EzyMsg's Campaigns module has enabled me to automate and streamline my communications - delivering the right message to the right person at exactly the right time"

EzyMsg's optional Campaigns Module allows you to engage your customers in real one to one marketing dialogue. You can create a series of email and SMS messages that are triggered automatically based on the consumer's profile and interactions across any time frame.

With the Campaigns module you can:

Set up a series of messages delivered at intervals you set. Ideal for mini courses, newsletter series, pre and post sales and service communications.
Automatically send Birthday specials to your customers 5 days before their birthday and a Happy Birthday greeting on the day.
Create an Event campaign that automatically confirms registered attendees, promotes viral marketing to colleagues, sends reminders and even feedback surveys.
Automatically send targeted messages to customers based on the links or images they click in a message or what they select from a web form
Trigger targeted messages based on items a prospect has selected within an online form or any link they've clicked within an email.
Manage online competitions with ease.

Using Campaigns

1. Plan Your Campaign
Simply write down all the messages you intend to deliver during the lifetime of your campaign, and the anticipated timeframes for each event in your campaign.

2. Create Your Messages
Create email or SMS messages to match your plan. E.g. the event promotion email, registration confirmation, reminder one week out, SMS reminder on the day, and a follow up thank you including the speaker presentations.

3. Create Campaign Steps
This is the engine that drives your plan. Implement the steps from a plain English system interface. The Campaigns module will also produce a text overview and map of your campaign.

4. Campaign Reports
Full reporting on all messages including a text overview and campaign map with associated statistics for every step - ideal for presenting results and gauging the success to help improve future campaigns.

Why Use Campaigns?

You've decided to plan your next campaign several months in advance. You identify the messages you need, write the copy, create what if scenarios (e.g. if messages bounce, resend 4 days later or send SMS instead), spruce up your tired looking emails, and even had the plan reviewed by your colleagues for quality and logic flow.

Now, the only hurdle left is to get your in-house developers/vendor to develop a few lines of code that will take care of the business rules you want to implement for the campaign.

You've just come to a sad realisation... Your development team has too many other 'more important' things to do, or your vendor takes time getting back a quote that, in any event, won't be done before the campaign's deadline.

EzyMsg's Campaigns module gives you the power to do all the things you wanted to do with email marketing but never could. No longer do you need to bug your developers or vendor, or for that matter, the CFO.