Images can make a big impact within your emails campaign, so we’ve got 5 tips to help you do it right.
Many of your subscribers will have image blocking turned on by default. So if you’re using images, they won’t get to view them unless they choose to download images. (Gmail recently announced they’re turning off default image blocking. Read more about it here.)
The solution? Use alternative text – it’s what will show up when images are turned off and should briefly describe what they’re not seeing. You can even try getting creative to let subscribers know they’re missing out.
Sure, photos are cool but you’ve got so many other options:
- Use infographics to summarize some interesting stats and present information in a different, easy-to-digest way.
- Use an animated GIF to draw the eye with a little movement. Although, this is something we only recommend occasionally and if the animated gif is created with best practices in mind. In some email clients animated gifs don't work, so you always need to ensure the first frame of the gif communicates some aspect of your call to action. Or alternatively ensure that if only the first frame of the gif is shown it does not adversely affect the message of the email you are trying to deliver.
- Don’t forget about your logo (it’s an image, too). If you’re not already placing it somewhere visible in your messages, you’re missing out on a great opportunity to brand your emails.
3. Make Them Work For You
They’re not just there to look pretty. Link images to your website, social media or blog so, when clicked, they bring subscribers to you.
4. Don’t Neglect The Text
Images shouldn’t replace good content. Create great text and use images as enhancements. Consider the following:
- The placement: Using an image towards the top of your email? That’s ok, but keep your subject line and header clear, or place text next to the image. It’ll help let subscribers know right away, even from their preview pane, what your email’s about.
- Your industry: Does it make sense for you to use a lot of images? A restaurant, for example, might include tons of photos of their food to entice customers. But that might not work for what you’re trying to promote, so only use an image if it feels right. Don’t force it.
- Image size: Are your images too large? Shrink them down. Remember that they shouldn’t be obtrusive. Along these lines, it’s rarely a good idea to send only an image, with no text at all, as your entire email. Say something. Anything.
5. And Before You Send?
Test, test, test. Then test some more. Send yourself test emails to make sure all your images load correctly, your links work properly and everything’s looking the way you want it to.