Headlines are designed to capture your attention the same way subject lines are. So if you see a number of headlines on a page they are all screaming out "LOOK AT ME!".
Not every person that receives your email is sitting in front of their computer or on their smartphone when it arrives. So they may have a number of new emails in their inbox all calling out for their attention when they finally check their inbox.
You don't want to look like every other email in the inbox do you?
There are very few hard and fast rules when it comes to Subject Lines as each business has different objectives and audiences. However, there are a number of good practices that you can use to ensure your Subject Line is effective.
What exactly does a good Subject Line look like? Is it short, or long? Does it include company branding? Is it personalised for the recipient? Does it use words like 'free' and 'hurry'? Our subject line whitepaper is free and ready to download below!