These are all important elements, but one of the most neglected areas of email marketing is the consideration of "who is behind the email address Im sending to?". The email address is much more than letters and numbers with an @ symbol stuck in the middle. These are attached to real people. Mothers, Fathers, Brothers, Sisters, Sons & Daughters.
That business card you have collected to add to your marketing database once had a person attached to it. It is more important than ever to know the people on your database so you continue to serve them with relevant information to entice them to continue their relationship with you.
Using a customer preference centre that your subscribers can update themselves in a great way to build that relationship. Let your subscribers tell you what they are interested in. It helps to take the guess work out of your campaigns and move away from "one size fits all".
If you would like to implement a customer preference centre for your business why not speak to one of our experts.