An autoresponder is an email or SMS that is triggered in response to a customer’s action, such as a ‘welcome email’ in response to a newsletter sign up. Autoresponders are often under used especially considering they can receive a higher response rate than regular emails.

WHY USE AUTORESPONDERS?

• Generally receive a higher response rate than regular emails
• They're great at engaging your audience at the right time  
• Saves you countless hours on manual tasks

We've also created popular pre-built autoresponders which are now available in your account. They're super easy to customise and you can find them under the new automation tab.

If you already use autoresponders and advanced campaigns don't worry they'll all still work. But they've moved to a new home you can find them both now under the automation tab. 

You may have noticed a change in your account. Our development team have been hard at work and we have just launched our new drag and drop editor.

Here's some of the major upgrades we've made. 

• New look with an optimised email design experience
• Convert templates to be mobile optimised with the click of a button
• Fixed email width for piece of mind that you won't break your email
• More control over your images and paragraph styles
• Easily send yourself tests while you are working on the email

Lastly, we know you have been screaming for new templates. Good news- shortly after the launch of the new editor, we will be releasing some new professionally designed email templates.

Do you waste precious time jumping between different programs to edit images for your emails? Well, now you can save time and easily do it all within EzyMsg using our brand new image editor. Have a look at the video below to find out more.

We all know mobiles are here to stay and usage has been growing rapidly over the past 12 months - in fact for some clients up to 47% of emails are now opened on a mobile device (Litmus).

With our recent reporting upgrade showing mobile and desktop opens we’ve had lots of customers ask us whether it’s best to design emails for mobile or desktop.

But we believe that it’s not something you should need to worry about. Ideally every email you create should look good on any size screen. So we’ve updated our template editor to provide a really simple way for you to do exactly that.

You can now easily create responsive emails that are mobile friendly in EzyMsg.

This means your emails will look great on any screen size, whether it be desktop, tablet or a mobile device. So it’s a better reading experience for your subscribers across all devices.

Simply look out for the mobile icon when creating a new email from selected templates.

The best thing is, you don’t need to do anything differently when editing your email templates as the responsive magic automatically takes place behind the scenes. Plus you can easily preview the email on different screen sizes before you send.

Wondering what you can do with responsive emails?

Well the following will all happen automatically, depending on the size of the screen your email is viewed on:

• Width of email will gracefully fit to the device
• Larger images will be resized
• Components will be stacked for easy scrolling
• Logos and text in the header component will be centred

For now, the mobile friendly templates are only available for new templates that you create. But we’re working on a handy new tool that will allow you to convert your existing drag and drop emails to become responsive, so that you won’t need to recreate them.

Want to try out mobile friendly templates and not already a customer? Start a free trial today.

We have made improvements to EzyMsg to ensure our system complies with the Web Content Accessibility Guidelines (WCAG) Version 2.0.

This means you can rest assured that the emails, landing pages and forms you create in EzyMsg will comply with the latest accessibility requirements as endorsed by the Australian Government.

The changes won’t impact how you use EzyMsg but will improve accessibility for your customers. Here at EzyMsg we are committed to providing an easy to use, feature rich platform for you, our customers.

We’ve made changes and improvements to ensure that emails, web forms and landing pages created using EzyMsg are easily accessible for everyone.

Additionally  with the latest improvements, we are pleased to announce that EzyMsg complies with the latest Web Content Accessibility Guidelines (WCAG) version 2.0, as endorsed by the Australian Government.

Some of the upgrades to the system include:

• Headers on Web Forms use WCAG compliant HTML tags by default
• All Web Forms now have page titles associated with them
• All fields in the Web Form designer are WCAG compliant in their default state
• Submit buttons with images now contain alternate HTML tags
• All mandatory fields and error messages can be identified by a WCAG compliant reader with or without JavaScript enabled on browsers

Click Maps give you a visual representation to show exactly where your customers click in your emails. So you can find out exactly what works for your customers.

You can find Click Maps located on the Reports screen underneath Overview.

You can use this information to optimise your next e-mail

• See exactly where your most effective links are located in your emails
• Find out which of your link types (text, image or button) receives the most clicks
• Learn which calls to action drive your greatest results

We have added Click maps to all of your reports for the last three months so you can jump straight in and start utilising this great new reporting feature.

To top off these extra insights you can now watch your campaign live as it unfolds, without needing to keep hitting the refresh button. You can track your campaign's performance day by day, hour by hour and even minute by minute.

We have included some great new reports like device statistics (how many people open your email with a desktop computer vs a mobile device) and mail client (outlook, gmail etc)

The new reporting features are going to make honing in on your campaign's result even easier. You can now neatly print out your reports to show the boss your great campaigns.

You can watch a quick tour of the new reporting features or just login and check it out. When you send your next email you will see your latest report in all its glory!

You asked for it and here it is. You can now easily add borders around your whole email and customise them to suit its style. We've done it to this email and you can do it to yours. To start using this feature login to your account and go to the Advanced Tab when building your next email.

You can now easily see the last time someone opened an email by viewing their contact details. To see for yourself, login and go to Contacts, click on the Table Settings icon and you’ll see a new field called "Date of Last Open". This field can be used to do things like re-send emails, send follow up emails or remove contacts from your list who have not opened your emails. 

We’ve also added a new field for "Date of Last Click" so you can now measure how engaged people are.

Many of you will agree that working with large amounts of data can be a challenge. So we’ve made it a little easier with some of our new contact browsing features. 

You will now be able to:

• View your contacts contained nicely within your browser.
• Scroll within your data only, rather than the whole page.
• 'Select all' within your contacts so that bulk actions like unsubscribing a group of contacts is much quicker.
• Easily reorder list columns with a simple drag and drop.

NEW Spreadsheet View:

• Edit multiple contacts on the same screen.
• Easily copy and paste data across fields.
• Drag and fill fields just like in excel.
• Add contacts to your list by adding a row.

It's as easy as 1, 2, 3

1. Make sure that your company has a Facebook page (check out ours).
2. Set up a subscribe, competition or other web form.
3. Select the "Add form to Facebook" link.
   

We have also created a special colour palette so that your web form doesn’t look out of place when added to Facebook.