Now before you go and freak out and start making massive changes to your email campaigns we thought we would share a cool feature you can take advantage of right now to take advantage of the increase in mobile opens.
Why not try a click to call button or link to your next email campaign. People on smartphones are looking for quick and simple options to make contact if they receive something they are interested in. Adding a click-to-call is easier than you think and really adds another great opportunity to start the sales process with a prospective client.
When you add a website link in your emails your url would normally start with http://
So to add a click-to-call link in your email your link would start with tel:
So if we were adding a text link for "Click-to-Call" or button and we wanted people to call us at EzyMsg our link would look like this: tel:+611300399674
We would suggest you add in the "+" symbol and country code as you never know where your email might end up.
Below is how you can add this link with your account in EzyMsg.
PS: What do you think might happen if you use sms: instead of tel: