A pre header is a great way to tell the people that are receiving your email what your message is all about and why they should take the time to open it. The great thing about it is so few businesses are using this tool so your message will stand out in the inbox even more.
Question: What is an email pre header?
Answer: A pre header sits at the very top of your email and is the first text read by email systems when your email is delivered. This pre header is displayed after your subject line in many of the major email systems.
To see how this might look when delivered to an iPhone a picture is below.
You can even incorporate them together so your pre header text and view online might look something like the following:
Power specials start in 24 hours, but don't wait view this message online Click Here.
Have some fun with this and try out some different offers to see what works for you. Whatever you do don't just make your pre header your subject line again or you will be wasting the extra promotional opportunity.