One of the biggest benefits of blogging is the impact it has on your website’s search engine results.
Why? Because each and every post you write gets published as its own, individual, indexed page on your website. If you think of indexable pages as lottery tickets for getting found online, then each page is a new opportunity to win more chances of the right people finding your site.
Having people find your blog through search engines is important and is how most of your first time visitors will find you. However, the benefits really start to accrue when you get visitors to return to your blog and become regular readers.
When that happens, the visitors are much more likely to get to know, like and trust your company and once that happens, sales follow.
Getting more email subscribers.
But blogging can be two fold and you can also use it to increase your email marketing list for value added email content you want to send out to your valued customers.
So how do you get more email subscribers? Here are four of the easiest ways to get those numbers going up:
- Set up an email subscription link from your blog. Optimize it like you would any lead generation page or link. Include a clear, benefit-oriented headline. Show examples of the types of content and emails that readers will be receiving. Include social proof indicating how many other subscribers have already signed up. If you don’t have a lot of subscribers, include a testimonial of some type.
- Use calls-to-action (CTAs). At the end of each blog post, include a CTA inviting the reader who has just finished reading the post to sign up for regular updates via email. And don’t forget to tinker with your CTAs – A/B test them for color and verbiage optimization.
- Include Social Sharing buttons. Word of mouth or social sharing can be a powerful tool. Include social sharing links in the bottom of your blog posts. This encourages your readers to share any blog posts which interest them thus increasing your possible readership and email subscriptions.
- Include blog content in your lead nurturing emails. If you already send out regular email newsletters to promote sales and lead generation, you can also include links to your blog. This will hopefully prompt more readership to your blog which can then increase traffic and future email subscribers.